In Class Radio Commercial: Trish is living the dream!

Traveling Party Host

SFX: (Disruptive jubilant chatter in the background- "Nicole walks up", sound of heels)

NICOLE: Hey Bob, does Trish need help with the drinks?

BOB: (Confused) Uhhmm.... (Sounds as if looking around room for Trish)

SFX:  (Crisp crack of a seal breaking from a bottle of liqueur. Silence falls upon the room.) 

TRISH: (Chipper- loudly exclaims) Who's ready for a drink?!

BOB: Count me in!

NICOLE: (Sound of heels, then speaks in disbelief) Is that a drink belt?

SFX: (Shots being poured while speaking)

TRISH: Oh yeah, it's amazing! I've got easy access to shot glasses and whole bottles at my fingertips  so I don't need to worry about walking back and forth between the kitchen.

SFX: (Continuing sounds of cheering, chatter, and booze pouring)

MVO: You too can be the perfect host this holiday season with the Booze Belt available at a Target near you.

Advertinnovation

Getting the younger generation to stop and look at something for more than a split second is a challenge in and of itself, but with new gadgets that allow consumers to skip advertising in most mediums, it's even harder. The world of advertising is one shape shifting tango, and we're constantly having to shift the way we present our products if we want to entice the attention of consumers.

Maybe back in the yester years of advertising people could get away with large blocks of text and minimal imagery, but nowadays if there's no interesting pictures of nifty typography, an ad is doomed to be ignored. But even images can be ignored, and thusly there are two paths that an advertiser can take:

1. Shock imagery.
2. Innovation.

Shock and sexual imagery is used an inexcusable amount- especially in printed mediums. The qualm I have with those isn't so much the sexualization- although that is a problem, just for another time- but the  fact that advertisers are lazy enough to use the method over and over again instead of being creative and using their heads to produce good work. Hm.

Here's what a I mean when I ask for innovative ads:

 This is an ad for solar energy- and it's extremely effective because it gets the consumers involved with the product before they even buy it. Interactive methods are the best cream of the crop for an ad campaign in this day and age because let's face it- our generation is a pretty self-involved one and we spend most of our time waddle dooin' around the internet. It takes some seriously creative minds to get us to pay attention anymore, and advertisers are just going to have to tap into that.