As a kid thinking about the future, I could say with confidence that it would involve hover cars and holographic teachers or that gum from Willy Wonka that's a full course meal in one stick, but now I can't be too certain. Maybe all of those things are in store for us yet, but I understand that progress is slow and I may never see those things become mainstream in my lifetime.
That's not to say that i don't think they could happen, however. A holographic advertisement would be exceedingly cool, but I can see it going one of two ways. For well executed ads, it could be an interactive experience for the consumers to engage in when they're on the go- very similar to the advertising events that some companies hold today, just more on-the-go accessible. Now, if the advertising is poorly executed, then I'm glad I won't be around to see it because it would be exactly like old DSL internet pop ups just in the real world directly in front of you.
And holograms aren't the only thing ads could tap into- up to this point, ads have grown closer and closer to their audiences up to the point in which today the consumers have full interaction and plenty of control over the message in ads. The future probably holds advertisements that feature interactive sensory activities, things not just to see or hear but to smell and touch. I've got to say, I'm excited to see how ad companies can possibly top the greatest stuff seen today.
